Saturday, August 21, 2010

Ferdinando Scianna

One thing fun about doing this blog was researching various aspects of the items I was posting. I no longer have the time to do that. I do have quite a bit of ephemera scanned and ready to post though.

I'll continue posting but any background information that I include will have to be from memory.

Which means most of it will be wrong.

Ferdinando Scianna is a Magnum photographer.

Ad from The New Yorker, February 20 - 27, 1995, with an ad photographed by Scianna.

Ad from Vanity Fair, February, 2001, with a background photograph by Scianna.

About ten years ago or so, there was an ad campaign for Bravo, "the number one paper from Domtar." The design studio hired to do the campaign was Emerson, Wajdowicz Studios. It was pretty extensive including full page ads in Print and other design publications, post card mailings and large brochures (10.5 x 14 inch, 16 pages plus die-cut cover.) To promote the printing capacity of the paper, they used the work of Magnum photographers for reproductions. The brochures are particularly nice, being so large, and featuring the work of one photographer: Bruno Barbey, Antonin Kratochvil, Alex Webb, Larry Towell and Steve McCurry are five that I know of that were featured in these oversized brochures.

Here are four of the postcards from the campaign with photographs by Scianna. Each is 7 x 5.75 inches.

1 comment:

Anonymous said...

Bravo PhotoMasters. I used to love that series. Jurek Wajdowicz CD, Larochelle AD + Domtar at its best. Super cool design and beautiful pics. We still hold on to those oversize brochures. Besides the one you mentioned: Bravo Ervitt, Bravo Tuberville, Bravo Pinkassoff(sp?) and few others. Keepers. Thanks for the memories. Bart