Tuesday, June 28, 2011

David Alan Harvey Bravo Paper Campaign

About fifteen years ago or so, there was an ad campaign for Bravo, "the number one paper from Domtar." The design studio hired to do the design work was Emerson, Wajdowicz Studios. It was an extensive campaign including full page ads in Print and other design publications, post card mailings and large brochures (10.5 x 14 inch, 16 pages plus die-cut cover.) To promote the printing capacity of the paper, the campaign used the work of Magnum photographers for reproductions. The brochures are particularly nice, being so large, and featuring the work of one photographer: Bruno Barbey, Antonin Kratochvil, Alex Webb, Larry Towell and Steve McCurry are five that I know of that were featured in these oversized brochures.

Here are four of the postcards from the campaign with photographs by David Alan Harvey. Each is 7 x 5.75 inches.

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